Job Description

Hope all is well,

Please revert me with an updated resume if you would like to apply for this JD,

• The SEO Content Strategist

• Contract Only - May 5- Dec 31

• w2 only

• Must be in the approved states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming.

This is a SEO Content Strategist Role- The key is to balance high-quality writing with strategic SEO implementation to improve overall content. performance.

Job Profile Summary

• is self-motivated, data-driven, and dedicated to improving website content to support business-driven search priorities

• drives SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing

• Lead the audit, assessment, enhancement and constant monitoring of all SEO-driven website content

• Lead the analysis of organic search performance for all business segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps

• Lead the development of in-house SEO best practices and authoring guidance to support organic traffic and engagement optimization for all segments

• Collaborate with SEO and content creation vendors to deliver effective long-tail keywords and associated supporting content

• Execute an enterprise SEO strategy that drives business goals and builds readers' health and insurance knowledge

• Write, edit and review copy that reflects Blue Cross NC's brand, tone of voice and position in the market while following our brand and web content guidelines

• Collect input from partners and usher content through the review process to ensure timely web publishing

• Apply design thinking and UX principles to page authoring

• Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility

• Uphold an enterprise content governance model and editorial publishing process

• This person would be working as an individual contributor with two digital platform strategy leaders, and then serving as a liaison with stakeholders from the marketing team, which is a separate team, but will be a very important partner in this work.

• SEO best practices by:

  1. Conducting a comprehensive website content audit (around 800 blogs need review)
  2. Using analytics platforms like Customer Journey Analytics and Conductor to analyze search performance
  3. Developing SEO best practices and guidance for content creation
  4. Optimizing existing content based on SEO data and insights
  5. Ensuring content meets ADA compliance guidelines
  6. Collaborating with business owners to align content strategy with business goals
  7. Writing and editing content that is both user-friendly and search engine optimized
  8. Following a consistent content governance model and brand voice

• Bachelor's degree in English, communications, journalism or equivalent

• 5 years of experience in SEO and web content strategy

• Web content management system platform experience

• Experience or certifications in SEO best practices

• A portfolio of samples or case studies to show what content challenges you've tackled in your career thus far

• Initiative and the ability to self-start and self-lead

• Master's degree in digital storytelling, human-computer interaction, or related fields

• Experience writing content for regulated industries with both B2B and B2C audiences

• Adobe suite experience with deep AEM platform expertise

• A transformational, digital-first mindset

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