Job Description
About Us
We are a global nonprofit organization dedicated to empowering health professionals to deliver quality healthcare through effective health information management. We achieve this by offering education, certification, professional development, and advocacy. Our community consists of over 71,000 members, and we proudly credential more than 100,000 professionals worldwide.
Our mission is to empower individuals to make a positive impact on health, and our core values shape everything we do:
Integrity: We foster trust and accountability by always doing the right thing and sharing our knowledge and resources with transparency.
Bold Action: We tackle big ideas and challenges with purpose, knowing our work influences the health, safety, and well-being of others.
Inclusivity: People are at the center of our work. We respect the dignity of every person and make room for diverse voices and perspectives to help us achieve the best outcomes.
Every day, we work to improve healthcare by promoting the trusted use of health information—whether in a hospital, at home, or even on a smartwatch.
Senior HubSpot Marketing Specialist
We are looking for a Senior HubSpot Marketing Specialist to take ownership of our HubSpot platform and play a key role in our marketing efforts. In this role, you'll ensure HubSpot is configured optimally, aligned with our technology stack, and adapted to evolving business needs. You'll collaborate across teams to bring campaigns to life and support the growth of our organization.
This position reports to the Vice President of Marketing and will focus on executing our CRM and Mar-Tech strategies, developing new capabilities, improving processes, and driving user adoption to accelerate growth and scale. If you are passionate about making a transformative impact, this role is a fantastic opportunity to contribute to our success.
Key Responsibilities
Design and manage engaging landing pages, forms, workflows, and email campaigns through HubSpot.
Provide day-to-day support for HubSpot, including managing marketing campaigns, audience segmentation, data imports/exports, workflows, reporting, and email deployments.
Assist with implementing and managing customer journey automation to align data and trigger actions for leads and customers, including email campaigns.
Set clear retention objectives for clients and team members to ensure mutual success.
Use Monday.com to prioritize tasks, process requests, and communicate effectively with stakeholders.
Define benchmarks and KPIs to track campaign performance and support overall business objectives.
Highlight product value and promote additional services through excellent client experiences and brand representation.
Track and report on campaign performance to optimize engagement and inform future strategies.
Ensure compliance with data privacy and security standards.
Collaborate with IT to maintain platform documentation, including data flow diagrams and process explanations.
Provide training to other teams using HubSpot for sales, marketing, or reporting purposes.
Create and maintain documentation for HubSpot processes.
Qualifications
Bachelor's degree required, preferably in digital marketing or marketing analytics.
HubSpot certification is required.
Minimum of 3 years' experience in a marketing role supporting marketing initiatives.
Strong understanding of both B2B and B2C sales processes, demand generation, and marketing attribution.
Expertise in CRM management, workflow automation, data segmentation, contact management, and reporting, particularly within email campaign management.
Experience with SalesForce, Dynamics, or Magento is a plus.
Solid understanding of data management concepts, including governance, quality, and lifecycle across various systems.
Analytical mindset with the ability to solve problems and implement new operational data flows.
Collaborative team player with the ability to adapt in a fast-paced, diverse environment.
Strong communication skills, especially when explaining complex technical concepts to non-technical audiences.
What We Offer
Flexible remote work opportunities.
A mission-driven, collaborative culture.
A welcoming and open environment where all ideas are valued.
Excellent benefits, competitive compensation, and generous time-off policies.
Diversity and Inclusion
We are committed to creating an inclusive work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religion, national origin, age, sexual orientation, disability, or veteran status.
Employment Type: Full-Time
Salary: $ 80,400.00 99,500.00 Per Year
Job Tags
Full time, Worldwide, Flexible hours,