Job Description

Our client, a dynamic agency with a  strong focus on B2B industrial markets, particularly in the marine and sport fishing sectors,​​​​​​​ is looking for a highly skilled Social Media Specialist  to join their team!

As a Social Media Specialist, you will lead social media efforts, manage projects, and drive the team’s creative vision forward. You’ll play a key role in shaping our client’s social media strategy, enhancing brand presence, and fostering community engagement across various platforms.

Responsibilities:

• Develop and execute innovative social media strategies across platforms like LinkedIn (focused on industrial markets), Facebook, and Instagram (focused on B2C employee community building).
• Oversee the planning, execution, and completion of various projects, ensuring alignment with the company’s goals and timelines.
• Collaborate heavily with other team members to ensure seamless operations and project success.
• Guide, mentor, and lead a team member hired last year, ensuring they execute the vision effectively.
• Provide social media expertise and strategic guidance.
• Utilize photography, video editing (Adobe Suite), and graphic design skills to create compelling and engaging content.
• Repurpose existing materials and employ guerilla marketing tactics to maximize impact with limited resources.
• Continuously monitor social media performance, analyze metrics, and provide actionable recommendations to improve engagement and reach.
• Manage and optimize ad campaigns across various platforms. Experience with other ad forms is a plus but not required.
• Leverage B2B industrial experience, particularly within the marine and sport fishing sectors, to create relevant and impactful campaigns.
• Assist in developing and refining internal processes to enhance efficiency and effectiveness in project execution.

Qualifications:

• Experience level: Experienced
• Minimum 10 years of experience
• Education: Bachelors
• Proven experience in social media management and project management, particularly within B2B industrial markets.
• Previous experience leading a team and hiring personnel.
• Strong knowledge of social media platforms, content creation, and community building.
• Photography and video editing skills, with proficiency in the Adobe Suite.
• Experience with guerilla marketing and the ability to work with limited resources.
• Background in marine or sport fishing industries is highly desirable.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Willingness to travel up to 25% if located in the Gulf area.

Compensation Range: $60 – 65 per hour

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