Job Description

Our client, a growing Houston area law firm, is seeking an experienced Marketing and Business Development Professional to join their firm. Ideal candidate should be capable of executing comprehensive marketing strategies to attract new clients by managing the firm's online presence, creating engaging content, overseeing social media engagement, and coordinating traditional marketing efforts. This person plans, coordinates, and implements the firm’s practice groups and individual attorney activities with respect to marketing, business development, public relations, and client services. The objective is to increase visibility and brand recognition to strengthen and expand the firm’s client base. Observes confidentiality of client and firm matters. Our client has a great office culture and opportunities for growth.

Responsibilities:

Digital Marketing and Content Creation:

· Manages the firm’s website* updates via a content management system (WordPress), social networking for the firm and its attorneys (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, and working with outside technical and design consultants as needed. Primarily work with Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator). *third-party managed.

· Creates and sends email marketing campaigns to nurture leads and stay connected with existing clients.

· Manages lawyer profiles and biographies on the website and legal directories for over 65 attorneys.

· Participates in planning and presentation efforts (including presentation packets, slides, etc.) and promotes speaking engagements as appropriate.

Branding and Messaging:

· Develops messaging strategies that clearly communicate the firm's values and areas of expertise while maintaining consistency in the firm's brand identity across all marketing materials.

· Prepares and manages public relations activities and communications for the firm, including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants.

· Maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use online and print materials.

· Designs artwork and selects products for promotional use at events, presentations, etc. Also maintains firm store for wearable promotional gear.

· Designs (or contracts with and provides oversight to outside vendors to design) print and online advertising and negotiates media buys and associated contracts.

· Manages the firm’s profiles on online directories and referral sites, submits information for attorneys and firm awards, and promotes awards.

Client Relationship Management:

· Implements strategies to foster client loyalty and referrals.

· Monitoring client feedback and reviews on online platforms.

· Engaging with existing clients through newsletters and attending local association events.

· Coordinates selection and distribution of holiday gifts and thank you gifts for clients or referral sources.

Event Planning and Management:

· Develops, organizes, and provides support for firm events, receptions, seminars, and other special firm-sponsored events.

· Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed.

Association Management:

· Build and maintain relationships with local, client focused trade groups.

· Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm’s profile.

· Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events.

Required Skills/Education:

· At least three-five years in marketing role (required), ideally within a professional services environment (law firm experience preferred).

· Bachelor’s degree (preferred).

· Has a proven record of strong leadership and consensus building skills, marketing management and strategic planning experience.

· Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to collaborate well with attorneys and staff at all levels in the organization.

· Strong understanding of digital marketing principles, including SEO, social media marketing, and email marketing plus knowledge of legal ethics and compliance regulations related to marketing.

· Excellent writing and editing skills to produce high-quality content and excellent communication, presentation, and interpersonal skills.

· Good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, Canva, and website content management systems (e.g., WordPress). Familiar with SEO and Google Analytics including ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility.

· Must be willing and available to travel between the firm’s different offices as needed and required by the position’s specific duties and responsibilities.

· Majority of work is performed in a modern office setting. The position requires the ability to sit at a workstation for extended periods of time, in addition to standing for periods of time. Position may require attendance at training seminars or workshops on topics related to the position.

Benefits

· Market salary

· 401(k) – 3% contribution from firm

· Medical, dental and vision plans

· Flexible Spending Account

· Health Savings Account

· Basic Life Insurance

· AD&D

· Flex Friday option (subject to change)

· Short-term disability

· Long-term disability

· Voluntary coverages including pet insurance and legal shield

· Cell phone stipend

· Access to onsite fitness center

· Paid Time Off (starting at 3 weeks up to 5 weeks with years of service)

Please reference job ID #58900

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