Job Description

Are you a passionate, enthusiastic, and organized people-person known for bringing creative marketing plans to the table that are proven to drive brand and sales results? You may be the ideal candidate for our high-performing insurance marketing specialist position, and we need to take our company’s marketing experience to the next level. In this role, you’ll serve as the point person for developing, creating, and implementing digital marketing campaigns that support our public relations, insurance sales representatives, and team members, and reach our customers who are seeking ways to safeguard against the risks of everyday life. Bring your positive attitude and proactive problem-solving skills and we will provide you with the support you need to continuously grow your career. Apply today to join our team! Responsibilities:

• Implement events and other marketing initiatives to drive insurance sales and brand awareness among key target audiences
• Collaborate with creative team members on marketing campaign and promotional materials and other company collateral
• Maintain our CRM system by tracking marketing campaigns e-marketing and subscriber lists, and other necessary information
• Analyze and report results of content marketing campaigns, sponsorships, events, paid advertising, and speaking engagements to maintain a profitable cost-per-lead balance that drives Marketing Qualified Leads (MQLs)
• Inform supervisors of timely industry trends in the marketing field for consideration
• Review insurance policies for accuracy, coverage, and limits in order to recommend modifications, as needed
• Facilitate sales by keeping accurate records of personal information of prospects and customers within insurance company databases
• Customize personal lines insurance policy options, quotes, and educational materials for potential and current customers

Qualifications:

• Proven proficiency leveraging CRM, analytics platforms, and marketing automation tools
• Demonstrated project management, analytical, and both verbal and written communications skills is necessary
• 1-2 years of experience in a digital marketing specialist role, entry-level marketing, B2B, life insurance, or similar role in the insurance industry is a plus
• Bachelor’s degree in advertising, marketing, communications, or similar specialty is necessary
• Experience using Microsoft Office including Word and Excel and core computer programs is essential

About Company: CW Solutions values balance and flexibility - work as much or as little as you'd like! Also, have great commissions and a simple and straightforward advancement track to gain raises every 2 months! Discovering a mutual fit in our hiring process is very important to us, as we don't align with everyone, and we recognize you feel the same way. We look forward to learning more about you!

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