Job Description

About: We are a leader in innovative, plant-based performance drinks designed to meet the demands of athletic lifestyles. Co-founded by an NBA Champion and a renowned sports performance director, our products harness natural ingredients to enhance hydration, wellness, and athletic performance. With strong ties to professional sports, especially within the NBA, We are uniquely positioned to revolutionize how athletes and active individuals fuel their bodies.

Position Overview: We are seeking a Director of Marketing with a formidable background as a TRUE Brand Ambassador in the beverage industry, especially within the health and wellness sector. This role requires a blend of strategic vision and tactical execution, focusing on expanding our presence in the sports marketing realm and broader health drink category. The ideal candidate will bring a robust network within digital and traditional media and a track record of successful brand scaling in competitive markets.

Key Responsibilities:

• Strategic Brand Development: Lead the strategic vision, ensuring alignment with our core values of health, performance, and natural ingredients. Develop and implement marketing strategies that solidify our position as a leader in health beverages.
• Sports Marketing Initiatives: Leverage existing relationships in professional sports to enhance brand visibility and endorsement opportunities. Expand our presence in sports-related media and events, we are synonymous with athletic performance and lifestyle.
• Digital and Social Media Mastery: Oversee our digital marketing strategies, including social media presence, content marketing, and influencer partnerships. Utilize advanced analytics to refine digital campaigns and maximize ROI across all platforms.
• Product Marketing and Innovation: Collaborate with product development teams to guide new product initiatives from conception through launch, focusing on alignment with consumer needs and market trends.
• Market Expansion: Identify and penetrate new and existing markets with a keen eye for global opportunities. Implement innovative marketing techniques to introduce the brand to a wider audience and increase market share.
• Team Leadership: Build and lead a marketing team that reflects the company’s culture of innovation and excellence. Foster a collaborative environment that encourages creativity and results.

Required Qualifications:

• Education: Bachelor’s degree in marketing, Business Administration, or related field. Master’s degree preferred.
• Experience: Minimum of 15 years in marketing, with at least 5 years in a leadership role within the beverage industry. Proven experience in health and wellness products, particularly functional beverages.
• Sports and Health Beverage Expertise: Extensive experience in sports marketing, with established connections in the sports and health beverage sectors. Familiarity with the dynamics of marketing to athletes and sports enthusiasts.
• Digital Proficiency: Strong background in digital marketing strategies, including social media, SEO, content marketing, and digital advertising. Demonstrated ability to leverage digital platforms for brand growth.
• Communication and Influence: Exceptional communication skills, with the ability to articulate a clear vision and influence stakeholders at all levels. Experience in building and maintaining relationships with media, influencers, and industry leaders.
• Analytical Skills: Highly analytical mindset with a proficiency in using data to drive decision-making and marketing strategies.

What We Offer:

• Competitive Salary and Bonus Structure: Attractive compensation package commensurate with experience, including performance-based bonuses.
• Comprehensive Benefits: Health, dental, and vision insurance, along with wellness programs and company-sponsored fitness initiatives.
• Professional Growth: Opportunities for professional development in a fast-growing company at the forefront of the health and wellness industry.
• Dynamic Work Environment: Collaborative culture with a passionate team dedicated to making a difference in the health and performance of our customers.

Join Us: If you are driven, innovative, and ready to take the lead in transforming the health beverage market, we are your platform to excel. This role offers the unique opportunity to influence the industry and contribute to a healthier world.

Interested candidates should submit their application, including a resume and a detailed cover letter, to brian@jrgpartners.com .

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