Job Description

Creative Director - Digital Brand Experience

Are you excited to rewrite the rules of marketing with visual storytelling and extraordinary, human-centered experiences?

About PassiveLogic®

PassiveLogic is the first fully autonomous platform for buildings. We’ve reinvented the fundamental principles of automation to democratize technology, optimize buildings, and reduce the world’s carbon footprint. We are a team of technologists, engineers, and creatives dedicated to making a sustainable impact through real-world solutions.

We are looking for team members who have a passion for technology and want to work on cutting-edge problems with real-world solutions. Our culture is built on bringing together the most talented engineers, thinkers, and creatives—backed by the world’s leading investors—working together to make the future a reality. 

About the Role

This is a  career-defining opportunity  to play a crucial role in a hyper-scale AI company that is transforming the future of autonomous systems, energy, and the built environment. 

As our Creative Director, you will differentiate PassiveLogic from the crowd, supporting the marketing team from strategic ideation to campaign execution. You will have a deep and holistic grasp of the world of digital media and communication, and a strong desire to share stories that focus on the intersection of technology and sustainability. 

What you’ll do

Apply User-Centered Design Principles: Leverage expertise in user-centered design, content strategy, and branding to ensure that every design decision has a clear rationale and aligns with user needs.

Enhance Our Brand Across Digital Channels: Identify opportunities to optimize digital interactions, ensuring seamless and impactful experiences for users.

Conduct Research to Understand Audience Needs: Gain deep insights into audience pain points and experiences through research, interviews, and surveys, shaping strategies that address real user concerns.

Establish a Cohesive Visual Identity: Provide strategic direction for maintaining a consistent and compelling visual identity that strengthens brand recognition and credibility.

Stay Informed on Marketing Trends: Monitor and analyze current marketing trends to ensure brand strategies remain innovative and competitive.

Collaborate Cross-Functionally: Work closely with marketing, business development, UI/UX, and engineering teams to align branding efforts with overall business objectives.

What you’ll bring

If your experience does not meet all our posted requirements below, we’d still love to hear from you. We are looking for practitioners who are passionate about understanding people, committed to lifelong learning, and driven by the love of what they do. If that’s you, please apply!

You must have

• Proven experience :
• BS/BA in Design or equivalent work experience
• 3+ years of industry experience in a well-established design/creative/brand strategist role
• A portfolio showcasing your best work on creative digital branding 
• Strong experience with video, animation, copywriting, , and typography design across channels, devices, and media, including social media
• Expertise in using media design tools such as After Effects, Motion, Figma, Sketch, Illustrator, and Photoshop
• Experience with 3D modeling tools and product rendering a bonus
• Experience with brand architecture, naming systems, and messaging frameworks
• Exceptional communication skills : You have the ability to interpret complex technological concepts into broadly comprehensible and engaging stories for a wide audience. You demonstrate excellent communication and problem-solving skills, attention to detail, and proficiency with reporting and analysis tools.
• Organized and strategic : You have a Strong ability to gather, interpret, and analyze data and current trends in the industry. 
• Collaborative mindset : You are an extraordinary teammate with a collaborative written, verbal, and interpersonal communication style. You are open to participate in a feedback-based work process to guide improvements and drive growth.
• Adaptability : Comfortable in a fast-paced startup environment, eager to learn, iterate, and innovate.
• Problem solving : You own this role. When issues arise, be the empowered force that solves them, rolling-up.

You should have

•   Market research experience: Previous experience performing market research to gather insights, analyze trends, and support data-driven decision-making.
• Human-centered design and sustainability interest: Interest in human-centered design, sustainability, impact, and green building, with an understanding of their influence on branding and user experience.
• Team collaboration with project management: Experience working in a team supported by project management, ensuring coordination and efficiency in executing creative and branding initiatives.

It’s helpful to have

• MacOS proficiency: Strong familiarity with MacOS, including its tools and workflows for design and content creation.
• SEO experience: Experience optimizing content for search engines, ensuring visibility and engagement through SEO best practices.
• Industry experience: Background in HVAC, building controls, graphic design for equipment manufacturers, or related industries, with an understanding of sector-specific branding needs.
• Startup experience: Previous experience working in a startup environment, demonstrating adaptability, initiative, and the ability to thrive in a fast-moving setting.

We know there are candidates who might not fit everything we’ve described above, or who might have experience and skills we haven’t considered. PassiveLogic can sometimes be flexible enough to shift responsibilities to the right person, or otherwise identify open or upcoming roles that may better fit your professional background. Even if you don’t meet all the requirements above, we still want to hear from you.

Compensation, Benefits & Perks:

• Competitive compensation
• Generous equity share package
• Medical, dental and vision coverage
• Disability and life Insurance options
• Flex PTO
• Team-building events
• Free catered lunch in the office Monday — Friday
• Free ski pass (We are at the base of Big Cottonwood Canyon)
• Free National Park pass
• Onsite Gym

When applying, include:

• A cover letter telling us why you're the perfect candidate for PassiveLogic 
• A resume
  
• A portfolio pdf or website link
• Extra mile — include a description of a project (of any type) you personally created, devised, built, managed, organized, or designed that was of your own self-initiative

Diversity and inclusion 

Diversity, inclusion, and belonging is woven into our values and everything we do. We welcome all—come as you are and bring your whole self. We are proud to be an Equal Opportunity Employer. We celebrate diversity every day by maintaining a safe and inclusive environment for our employees at every stage of their careers. 

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